By Abe Rosenberg
Now that some time has passed, and
perhaps a bit of the pain and emotion have run their course, I want
to say a couple of things about the loss of Tim Russert and how we in
the media handled it.

I never met Mr. Russert, though we
worked at NBC at roughly the same time, he in Washington and I in New
York. I knew him only by reputation and always found him to be a
solid, well-informed, hardworking and effective Washington Bureau
Chief and Meet The Press moderator. His achievements and
successes are well known. He was very good at what he did and he
seemed to take great pleasure in his work, always with that smile,
that twinkle in his eye. He was beloved among his colleagues and
co-workers. His death is a tremendous blow to NBC in both
professional and personal terms, which begins to explain what
unfolded there, in the hours and days that followed.
The coverage took a familiar and
predictable track. Total shock led to saturation reporting which
evolved into elaborate tributes, glowing eulogies and memorials,
followed by considerable speculation about who should, or could,
replace Mr. Russert, until, inevitably, a few isolated voices
gingerly began to say things like, Enough already! or Isn't
there any real news going on today?? They meant no
disrespect. They were trying to point out, insensitively perhaps,
that the media, especially NBC, had perhaps taken advantage of their
access to the public airwaves by over-covering one of their own,
creating the perception that they were pushing legitimate news off to
the side, to the detriment of the viewers. This opinion, I suspect,
may have added to the anguish felt by those who knew and admired Mr.
Russert and were still grieving for him.
Another, less publicized element of the
story is the fact that NBC didn't report it right away. The network
waited about an hour, until it was certain that all members of
Russert's family had been notified. NBC also asked other media
organizations to wait, and they complied (Ironically, one didn't. One
of NBC's Web vendors assumed the news had already become public, so
an employee there updated Russert's bio on Wikipedia even before Tom
Brokaw went on the air with the announcement. The employee was
disciplined).
So far I haven't seen or read any
criticism of the decision to sit on the story, but I wouldn't be
surprised if it does materialize. Barring bona fide concerns of
national security or a massive lawsuit, newspeople don't like to hold
back information and we don't like it when colleagues do it, either.
So we have two questions to consider:
Was NBC wrong to hold the story,
even for that short time?
Once the story did come out, was
the coverage over-the-top?
The answer to both questions is yes.
But that's not the whole answer.
The rest of the answer is, don't worry
about it.
A few years ago, two young desk
assistants where I work were killed in a small plane crash. Their
deaths hit us very hard. I still remember how dark and quiet our
newsroom got when we heard the news, just a few moments after we'd
gone off the air with our 10pm show. People cried. Some of us just
stood there. We couldn't move. We stayed that way for quite a long
while. The next morning we began to report the story... just a small
plane crash, carrying some young people most of our viewers had never
heard of. But those kids were our family. We made it our lead story,
not just that day, but day after day, until all the funerals were
over. We pushed bigger stories aside. We spent far more time on this
personal tragedy of ours than we would normally devote to anything
similar where the people involved are not known to us. Make no
mistake, we knew what we were doing, and we understood that maybe
some viewers might wonder about it. We didn't care. There would be
plenty of time later to go back to normal news coverage, but
right now, we didn't feel very normal, and the viewers were just
going to have to forgive us.
The people at NBC (and their colleagues
throughout the news community) were being human. They'd been hit
hard, abruptly, unexpectedly, with the worst possible news. A great
friend was snatched away, right in front of them. When that happens
to you, it hurts, and you do what you have to do, to deal with the
hurt. You're thinking about people, family, feelings... not Is
this the proper thing to do, journalistically speaking?
Of course NBC held the story until the
family was told. It was the human thing to do, to spare loved ones
even more pain. And of course they poured their emotions into hour
after hour of coverage. That's how grieving people express their
grief.
We forget sometimes that news
organizations are made up of people with feelings. Maybe that's
because we're so good at detaching ourselves from tragic events in
order to report them clearly and fairly. So naturally we get a few
crooked glances when the tragedy happens to us, our human side
asserts itself, and detached objectivity dissolves away. Fine. Let
the critics point it out, let them say, Aha! a few times. No
big deal. It's temporary. Our newsroom eventually returned to normal
after we lost our two young friends, and NBC quickly pulled itself
together as well.
To tell you the truth, it was
enlightening to watch NBC during those sad days. We were privileged
to see a different, very vulnerable side of some of the industry's
top professionals. It was comforting, in a way, to see that some
things matter more than news, and we're really all the same when it
comes to the truly important things.
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