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Some Random Thoughts On Names



Infinity Broadcasting Changes Name To CBS Radio

Wisconsin Radio Station Sells Newsroom Naming Rights

NIGHTLINE Keeps Its Name, Changes Everything Else



To the skeptical eye, it’s tempting to write off the return of the CBS Radio name under the category of “Everything Old Is New Again”... little more than a clever piece of marketing savvy intended to capture attention, or evoke some fond memories, all necessitated by the restructuring of Viacom (and possibly the loss of Howard Stern?)

I’m hoping there’s something more going on here.

CBS Radio has a proud history, a long record of achievement, and a reputation that, frankly, is not be messed with. So, if the folks at Infinity wish to identify with that heritage, and plan to live up to it, that’s a worthwhile thing, and more power to them.

It’s also interesting to see what this newly-minted network chose as its slogan: "Broadcast ... HD ... Streaming ... On-Demand." The implication is that the new CBS Radio is not just about keeping faith with the past, but also about making radio relevant to the great-grandchildren of William Paley’s generation.

Those are two enormous challenges. We’ll have to wait and see how well they’re met.



A Newsroom With A Bank’s Name


A Clear Channel executive in Madison, WI put it this way:
“What listeners will hear on air is something like, 'Now from the Amcore Bank News Center, here's WIBA's Jennifer Miller.' "

Sorry, this just feels.... what’s the word.... you know... icky!

Did this really have to happen? Did WIBA-FM have no other way to raise money?

Even if the change is merely cosmetic, even if the news department remains totally independent, will the audience think so? As David Carlson, President of the Society of Professional Journalists correctly points out, “The only thing a news organization has is its credibility. When that's lost, listeners, viewers and readers will not be far behind."

Yes, yes, we all know about the Camel News Caravan and other “good old days” examples of heavy corporate sponsorship dominating news broadcasts. Thing is, we were supposed to have grown out of that infancy. Evolved from it. Learned from it. It’s a shame to see this backward step, no matter how innocent or well-intentioned it may be.



The New NIGHTLINE


Juggler/Comedian Michael Davis liked to hold up a hatchet and say it belonged to George Washington. “I had to replace the handle,” he’d say, “And the blade. But it occupies the same space.”

Welcome to the new Nightline.

They’ve replaced Ted Koppel. They’ve replaced the format. But Nightline, its name intact, still occupies the same late night space.

Early reviews have been less than glowing (“Night Light”, Tom Shales calls it). But Koppel himself would be the first to remind us that the original Nightline was hardly an overnight smash. A new show - and make no mistake, the reborn Nightline is definitely a new show - takes time to establish itself. Remember the horrendous “Hayes & Hughes” 20/20 magazine that almost died in its first weeks, until Hugh Downs came in and saved it?

Besides, even in its growing pains stage, the new Nightline shows promise. Some of the stories have been pretty good. I’m willing to give them the benefit of the doubt for now.

Unfortunately, looking at the new format, there’s very little that distinguishes the current Nightline from any number of magazine shows already on TV. I hope Nightline doesn’t become simply a late night, half hour clone of PrimeTime Live.

Plus, I can’t help it. I miss the old Nighline already.

I miss Ted Koppel’s hard-bore interviews, never letting a politician or spokesman or advocate get away with anything. Even in his final days, Koppel could still deliver a knockout punch, as he did with the oblivious FEMA Director Michael Brown who claimed not to know the scope of the Katrina disaster. “Don’t you guys watch television?” asked Koppel. I’ll also miss Koppel’s cutting wit as he presided over those innovative Town Meetings. Responding once to a Soviet lackey who complained he wasn’t getting equal time, Koppel replied with barely a blink, “Well, that’s OK, when American spokesmen get equal time on Soviet TV I’ll worry about it.”

I’ve worked around news professionals for a long time. Over the years I’ve heard many say, “I never miss Nightline!” Somehow, no matter how good the new Nightline gets, it’s hard to imagine anybody saying that again.

I wish ABC the very best of luck with this new endeavor. I applaud them for sticking with news in the late night slot. Nevertheless (and perhaps in time my feelings will change), Nightline and Ted Koppel still feel inseparable. I almost wish they had changed the name.




NPR: Koppel, Krulwich...And Detroit


NPR Signs Ted Koppel for Commentaries, Other Duties

It looks like a match made in journalism heaven: One of the most respected newspeople of our day, contributing to one of the finest news organizations on the air. I’ve gushed about Ted Koppel in a previous column, so I won’t repeat myself here. This new partnership sounds wonderful and we should all look forward to it.

Just one thing.

The press release says Koppel’s main NPR gig will be as a commentator, serving up 50 opinion pieces a year. That’s fine, but it’s not nearly enough. Koppel does many things very well, and some things better than anyone else. NPR should take advantage of his strengths as an interviewer, reporter and program host. Confining him to a role similar to that of Daniel Schorr (an unparalleled commentator, by the way) seems illogical. I hope the relationship between Ted Koppel and NPR grows beyond this limited scope. Until then I’ll eagerly anticipate Koppel’s debut on the Discovery channel.



Robert Krulwich Returns To Public Radio

Anytime a story by Robert Krulwich comes on the air, pay attention. Few journalists do a better job of explaining complex issues in science, economics, whatever, while keeping the audience thoroughly entertained. Sometimes quirky, sometimes whimsical, always refreshing, Krulwich instinctively grasps the most important requirements of broadcast journalism: You gotta grab ‘em! Then you gotta hold ‘em!

As someone who’s devoted much of my career (not to mention this entire Newswriting.com website) to those principles, I stand in awe of Bob Krulwich. I also note with great interest (and a little envy) his latest gig, back to National Public Radio, where he began some 30 years ago. After long runs at CBS, ABC and PBS, Krulwich’s career move is as informative as his stories. He’s saying what so many others have begun to realize: At least for now, the future of quality broadcast news is at NPR.

Like most boomers, I grew up with terrestrial radio as a constant companion. But I stopped listening years ago when radio deteriorated into a morass of right-wing screamers, potty-mouthed frat boys, and the same ten songs over and over again. Finding NPR was a blessing. Staying with NPR has been an education. You actually learn things there. What’s more, my city is lucky enough to have superior local NPR stations that produce informative shows as good as the national ones. I can’t wait to hear what Bob Krulwich does in such a nurturing environment.



Detroit NPR Listeners Sue Over Station’s Format Change

WDET-FM saw the numbers and reacted. NPR listenership is growing enormously, thanks in large part to those high-quality news and talk programs. So, like many other local NPR stations. WDET recently dumped its locally produced music programs in favor of an all news and talk format with NPR’s national shows at the core. KPCC in Southern California did nearly the exact same thing several years ago and found tremendous success.

But WDET made two serious mistakes.

The station apparently did not adequately prepare its audience for the change, or even solicit the audience’s opinion about it. Worse, the switchover came immediately after a pledge drive. Some listeners felt defrauded. They had contributed their dollars to a station running one kind of format, and then suddenly, something else was on the air! When 90% of your funding comes from your listeners, you simply do not ignore them like that.

A group of disgruntled WDET fans has decided to take the station to court. This will be interesting, and it could have wide-reaching repercussions for other NPR stations. We’ll keep an eye on this one.


Guest Column: Pete Noyes

On News, Grammar And The Good Old Days


Pete Noyes is legendary in Los Angeles broadcast journalism. He is a veteran producer and investigative reporter with a truckload of prestigious awards, and he’s still going strong, cranking out stories at KTTV FOX 11 in L.A. Rumor has it, Noyes was the inspiration for the Lou Grant character on The Mary Tyler Moore Show.


Last night on the way home from work, the voice on CBS told me, “The White House has warned Iran not to pull the atomic wool over the world’s eyes.” A really nice mixed metaphor to say the least. Then, watching the Fox 11 News at 10 p.m., there were two references to a crime committed in “broad daylight,” and another to a “brutal murder.” I guess I liked “wool over the world’s eyes” the best because I never heard it before. And doesn’t “the world’s eyes” also qualify as a mixed metaphor? And who ever dreamed up the term “broad daylight” anyway? And isn’t daylight simply daylight, broad, thin or otherwise? And when was the last time a murder wasn’t brutal?

When I entered the scary world of broadcast journalism in 1961 at the CBS station in Los Angeles I was told by editors just about everything I learned at City News Service over the previous six years was wrong. For instance, adjectives were out. “By what rationale?” I asked. “Write to the pictures,” the editors said. “They’ll tell the story.” I remember turning in a piece of copy of which I was particularly proud. The editor looked at it for about 30 seconds, then tore it into shreds and threw it back at me. Here I was, a guy who like all real newsmen loved adjectives and mixed metaphors, and they were dumping on me. So I announced I was going to start looking for work elsewhere. Our grizzled old news director, Sam Zelman, took me aside, and told me to stop grousing. “Kid, you’ve got talent,” he said. I’m sticking with you because someday soon we’ll begin appreciating your writing.”

Some months after that I won a Golden Mike for newswriting, and that convinced me the judges were either stupid or someone had paid them off.

Somehow I survived life in the television jungle all these years. The best advice I ever got about writing news for television came from a book called “Writing News for Broadcast” by two CBS newswriters, Ed Bliss and Bob Patterson. I became friends with Bliss, who told me we have to be flexible in these changing times and adapt ourselves to new words and ideas about delivering the news. But Bliss insisted we have to stick with the basic rules. For instance, on the second reference a president of the United States is always referred to as “Mister.” That’s Mr. Clinton, Mr. Nixon, Mr. Bush. Some reporters have found that rule distasteful because of their political views. Ed Bliss would tell them. they really have no business reporting the news because their political views translate into a political bias.

Recently I worked with a reporter who told me she never used verbs. I suggested that Walter Cronkite wouldn’t do it that way because a verb shouldn’t be replaced by a gerund. But then, like Cronkite, I’m an old fogey, still running in place and hoping to keep pulling the the journalistic wool over everyone’s eyes. And in case you didn’t notice, there were three gerunds and one mixed metaphor in my parting shot!






Front Page: Bob Schieffer And Other Males



Bob Schieffer Has The Write Stuff


OK, do we really need one more column devoted to the virtues of CBS Evening News Anchor-For-Now Bob Schieffer? Is it really necessary to retell how he’s brought stability to a turbulent broadcast and news division, how well he’s grooming and showcasing younger correspondents, and how the Evening News with Schieffer in the big chair is gaining audience and creeping up on ABC’s World News Tonight? Do we really need to talk about all that again?

Yeah, we do. Especially here.

This website came into being to help journalists improve their writing and storytelling skills. So, here’s my newest tip for achieving that: Watch Schieffer. Every night he gives a master class in conversational newswriting.

In his pleasant, unassuming and occasionally self-effacing manner (“I’m not exactly a new face,” he said on his first day), Schieffer delivers the news with some of the cleanest, clearest and most efficient prose on the air. No embellishment. No clichés. No contorted “Aren’t we clever” catch phrases that never catch. No hyping a story’s importance. No hyping the anchor’s self-importance! Just the news. And what a pleasure it is to hear.

If the rumors are true, and Schieffer is just keeping the seat warm until Katie Couric’s contract expires, fine. That means we’ll have at least until May to enjoy his unique gifts on a daily basis. By then, who knows? If the trends continue, Ms. Couric may inherit the Number 2 network news broadcast, instead of the Number 3.

Schieffer will probably be content to return his fulltime attention to Face The Nation. But I hope the folks at CBS News recognize the treasure they’ve got, and find a way to use him more often. Perhaps as a sub-anchor for a daily segment out of D.C. Not just because CBS owes him. Because he makes the show better


The Vanishing Male Anchor


One subtext of the CBS-Schieffer story is gender. If Couric does get the job, there will be, for the first time, only one network evening news broadcast with a single male anchor: NBC Nightly News with Brian Williams. Compare that to the situation a year ago (three single male anchors) and and one is tempted to marvel at the abrupt change.

Only there’s nothing abrupt about it.

What’s happening to network news has been taking place for years locally. Women outnumber men in anchor chairs across the country. According to the Radio and Television News Directors Association, fewer than 43% of all anchor jobs are now held by men, and that’s down from 46% in less than a decade. The gender gap is even more pronounced at journalism schools, where the overwhelming majority of students are female.

To be sure, women have made tremendous strides in journalism, earning well-deserved success. But that’s only a partial explanation for the demographic shift. Something else is going on. Men are abandoning the profession.

Some experts blame the very low starting salaries. But those small paychecks apply to women as well as men.

I believe it’s not just the money. It’s the macho.

Nobody likes meager pay. But while a woman may see it as a difficult challenge, a typical male views it as an assault on his manhood, and he can’t tolerate it. In our dollar-crazed world where money equals power, prestige, even virility, a young man may have trouble telling his buddies he’s earning minimum wage to put on makeup and read aloud.

Worse, as television news evolves from a first class search for truth to second-tier entertainment, it is being perceived as less of a “male” occupation. The role models have changed. There are fewer dashing, trench coated Ed Murrows and more Mary Harts. Young men steeped in our money/power/macho culture could hardly be blamed for looking elsewhere.

I’m delighted that women have done so well in the news business. But the exodus of men alarms me. Journalism needs the talent and abilities of both genders.

Perhaps one way to bring males back to journalism is to toughen up its image a bit. Restore some of the old-fashioned, no-nonsense just-the-facts attitude. Make it clear from the first day in school that a news career isn’t an acting gig. It’s an opportunity and an obligation to dig for the truth, and to serve the community.

A little more money would help, too






Sam Chu Lin 1939-2006

In this business, when you’re lucky enough to meet a serious journalist who’s passionate about his work, it’s a blessing. When that same person is also a scholar and a student of history, that’s a rare combination. And when that individual can be described as a true gentleman who takes a genuine interest in the welfare of his friends and colleagues, you’ve hit the trifecta.

And that’s why the sudden passing of Sam Chu Lin is such a huge loss.

Starting in the 1960’s, Sam brought his meticulous reporting style to print, radio, local and network television. Watching him put a script together was like watching a surgeon. Sam cared about every single word, and he labored hard to make sure he got it right. Yet he could be tossed into a breaking story, be it a hostage situation or a wildfire, and he’d come through with fast, quality work, keeping pace with reporters half his age.

Sam’s special mission was to bring the stories of Asian-Americans to our attention. He dug deep and extracted many jewels of our hidden history, serving us as a teacher as well as a journalist.

For the last decade Sam was part of our team at KTTV Los Angeles. We’d work together on most Sundays, and Sam would always have a smile, a kind word, and an extraordinary story to share. Sam took a special interest in my family, once he learned that my father was rescued by Chiune Sugihara, the Japanese diplomat who wrote thousands of transit visas for European Jews desperate to escape Hitler’s ovens.

Losing Sam so abruptly is heartbreaking. He will be missed, and always remembered.



Chasing Cars; Naming Names



L.A.’s Love-Hate Relationship With Police Pursuits


I work in a TV newsroom in Los Angeles. When our assignment desk gets word of a police pursuit, it’s as if a signal has been given to go into battle mode. The desk orders our helicopter to launch, while as many ground crews as possible scramble to track the pursuit and anticipate where it may end. Each time the pursuit suspect changes course, turns a corner, or circles back, the assignment editors bark out instructions to move the crews accordingly. In the next room, several recording decks begin taping the chase as soon as pictures are available.

We often break into normal programming to cover pursuits live, complete with special graphics, a police expert on the phone, and a general sense of urgency. If the chase happens to begin during a newscast, all previously written stories get thrown out, as coverage is focused on the pursuit, and nothing else.

Once the pursuit concludes, video of its final moments is replayed several times. L.A. stations also do a kind of macho dance with each other. None wants to be the last one to leave the chase, so usually, all of them stay on too long.

While all this goes on, two other things happen. Viewers bombard the assignment desk with phone calls, complaining (newswriters, PA’s and others are frequently pressed into service to handle the phones). And ratings skyrocket.

Obviously, ratings are why stations work so hard and spend so much money to cover chases. Live police pursuits are potentially powerful, even gripping television, played out on turf familiar to most Angelenos... our many miles of freeways. People relate to pursuits. They tune in. They call each other. They log onto special websites devoted to tracking chases and notifying subscribers when they happen. Pursuits get big numbers.

If only they were legitimate news.

With a few rare exceptions, there’s absolutely nothing newsworthy about a typical police pursuit of some yutz who steals a car, or who may be drunk, or who has an expired tag and failed to pull over. Viewers learn nothing and the story does not even remotely affect their lives. But since it’s live, and since it’s action, and since we have the technology, we put it on the air, and let folks watch it the way they watch NASCAR, hoping for a wreck. Meantime all the truly important stories of the day disappear, along with all the hard work (especially by us writers!) that went into them.

Now and then, some brave station managers have dared to set limits on chase coverage, or even banned pursuits entirely. But it never sticks. The ratings are too tempting.

Also, I’m afraid to say, there’s a new generation of producers out there who ignore the “News” part of “Breaking News.” As long as it’s happening right now, that’s good enough for them, whether it’s a chase, a war, or a party at the Playboy mansion.

The LAPD is gradually learning new tactics for cutting pursuits short. That will help somewhat. But the only real way to get pursuits off the air is to use the same weapon that got them on the air:

The ratings.

Station managers examine those numbers in obsessive detail, minute by minute. The moment they see ratings trend downward during chases, they will stop covering them.

So, bottom line, it’s up to all of us viewers. If we keep watching, that’s a guarantee of more of the same in the future.




Anonymous Sources: We Won’t Tell You Who, But We’ll Tell You Why


Take a look at these excerpts from recent news stories. Notice anything?

“... A person who participated in the discussions... spoke on the condition he not be identified because the information was closely held.”

" ‘We need new faces and new blood...’ said one senior House Republican who spoke on the condition of anonymity, fearing leadership retribution.”

“One of the men was pulled from the wreckage early Monday ,a Yamagata police official said on condition of anonymity, citing departmental policy.”

“The officials and diplomats spoke on condition of anonymity because they are
not authorized to speak publicly on the issue.”

This is the newest thing in the world of anonymous sources. Many news organizations now try to explain why a source chooses to remain anonymous.

As we all know, the media got stung by recent criticism, much of it by the far right wing, that claimed it was unfair and irresponsible to quote people who refuse to be identified by name.

I’m not going to rehash all the pros and cons of anonymity here, other than to say that, as a newsperson who’s long admired investigative reporters who know how to dig out the truth of a story when no one’s willing to go on the record, I understand why unnamed sources are necessary, I trust responsible reporters to use unnamed sources responsibly, and I completely disagree with those shortsighted critics who throw out the baby with the bathwater by branding all anonymous sources as unreliable.

I only wish the newspapers and wire services would say something like that.

It would have been a gutsy thing for them to declare, “Hey, we know how to properly use unnamed sources and doggone it, we’re gonna keep using them!”

Instead they’ve talked about “reevaluating their policy” and they toss in some meaningless explainer phrases to take the edge off an anonymous source’s... anonymity!

I find this halfway measure of quoting unnamed people, then quickly adding disclaimers, totally unsatisfying. That’s not taking a stand. That’s taking a bath with your socks on so you don’t get too wet. Doesn’t work.

Besides, have you ever seen a more “duh!” collection of justifications for anonymity?
“Closely held...” “Not authorized...” “Departmental policy...” “Fearing retribution!” In other words, Mr. Anonymous is simply saying, “It’s not a good idea for me to tell you this, but I’ll tell you anyway!” Wow! Glad they cleared that up!

If reporters and their editors have done their jobs well, I don’t think they need to apologize for an unnamed source here and there. if they have not done their jobs properly, all the “Citing departmental policies” in the world won’t help. I believe news organizations have a duty to make sure their people do the job right. Then management should stand behind the work, 100 percent, and let the critics talk to themselves.



Lies, Deceptions...And One Gem





Feds Pose As Journalists


It happened in Mississippi, just before President Bush was scheduled to visit. Two men, claiming to be journalists (for Fox News, no less!) told a local homeowner they were on a “scouting mission” for a story on new construction. They took pictures inside the person’s house, and also checked out other homes up and down the block.

Only after the President left Mississippi did the men return, show off their Presidential Seal lapel pins, and explain that they were with the White House.

Were they Secret Service? Advance staff? FBI? CIA? The men wouldn’t say. To this day we still don’t know who they were, and the White House isn’t telling.

Lies and deception.

This kind of behavior should offend any citizen who wants an honest, open and moral government. The very idea of an administration routinely lying as a first tactic, when there’s absolutely no reason for it, is repulsive. (The homeowner was a Bush fan. Does anyone believe he would turn away a pair of Feds asking for his cooperation?)

For newspeople, it’s more than repulsive. It’s a threat.

The news industry must never, EVER sit still when government agents try to masquerade as reporters. A free press depends on journalists being able to investigate government actions. To do this they must be able to gain the trust of government employees who have information to share. That trust will evaporate the moment whistleblowers start wondering if the reporters they’re talking to are really government spies.

The news media have taken enough hits lately, battered by accusations of bias and distortion. The public needs to know they can trust us. We have to work hard to correct the problems of our own making, and we will. But at the same time we must not allow cynical and deceptive government entities to damage us even further.




Detroit Public Radio Executive Charged With Embezzlement


Earlier this year WDET-FM, the Detroit public radio station, enraged listeners by abruptly dumping its popular music programs in favor of an all news/talk format. The general manager made the switch with no warning, no input from listeners, and right after a fundraising drive, causing many supporters to feel defrauded, and leading to threats of legal action. Back then I promised to keep an eye on this story for future developments.

This isn’t exactly what I had in mind.

Word now comes that the GM has been accused of illegally accepting gifts from advertisers during his previous job at another station. On top of that, an internal audit of that station found serious irregularities ranging from sloppy recordkeeping to outright fraud.

As you can imagine, many Detroit listeners already angry with this GM are gloating and cackling, “I told you so!” “I knew he was no good!” “Off with his head!!” and of course, “Maybe now we’ll get our music back.”

Not so fast.

First, it remains to be seen where the criminal case will go. In the meantime, let’s all remember the basics, like the presumption of innocence.

Second, it is way too easy to blame everything on one man and therefore to believe his possible removal would set everything “right” again. WDET may very well have dumped its music programming for legitimate business reasons which still hold regardless of who the GM is. WDET is far from the only public radio station to switch formats in recent years. And they don’t switch back.

Without knowing the inner workings of the Detroit radio market it’s hard to say more. As a newswriter, gaining another source of news and information in a market sounds like a good thing. But that’s just me. Looking at it strictly as an outsider who’s seen many format changes over many years, I would be enormously surprised to see WDET revert. News and information programming may not please music fans, but it is a successful format that brings in the audiences. If the numbers go up, the format will stay.

And yes, we’ll keep watching this story.




A Gem By Lara Logan


The CBS correspondent was asked recently on CNN’s Reliable Sources about the Pentagon’s criticism of the media covering Iraq: that they focus on the violence and don’t report enough “positive” stories. Logan, who covers Iraq with great skill and courage, took great offense. Here is her reply, and I hope every media-bashing politician and pundit reads it:

“You don't think that I haven't been to the U.S. military and the State Department and the embassy and asked them over and over again, let's see the good stories, show us some of the good things that are going on? Oh, sorry, we can't take to you that school project, because if you put that on TV, they're going to be attacked about, the teachers are going to be killed, the children might be victims of attack. Oh, sorry, we can't show this reconstruction project because then that's going to expose it to sabotage. And the last time we had journalists down here, the plant was attacked.

“I mean, security dominates every single thing that happens in this country. Reconstruction funds have been diverted to cover away from reconstruction to -- they've been diverted to security.

“Soldiers, their lives are occupied most of the time with security issues. Iraqi civilians' lives are taken up most of the time with security issues. So how it is that security issues should not then dominate the media coverage coming out of here?”





Crossing Over; Crossing The Line




President Bush Appoints Tony Snow As White House Press Secretary


Full disclosure, right at the start: I work for a Fox company, and I have no interest in biting the hand that feeds me, but neither will I sugarcoat my views because of it. I have not met Tony Snow, have not formed any strong opinion of him personally, and I have no reason to doubt his sincerity or question his professionalism. I wish him much success in his new job.

So why write anything at all?

Because Mr. Snow’s appointment as White House Press Secretary does provide a good opportunity to think about the nature of the job, the nature of the media, and the nature of criticism.

When President Bush chose Mr. Snow for the job, it generated many “Aha!” reactions from folks who considered it one more example of Fox’s cozy relationship with the Administration.. that it’s the only network Vice President Cheney will watch, that it’s the first (and often the only) place Administration officials will appear, especially when they’re in trouble. Perhaps anticipating that response, Mr. Bush and Mr. Snow both went out of their way to point out that Mr. Snow has often criticized White House policy. Mr. Snow also promised that, in his new job, he would serve as a reporter’s advocate, implying that past relations between this White House and the media have been less than ideal.

Should the President pick a perceived partisan, from a perceived friendly network, to be his spokesman? Sure. That’s the history of the job. Lyndon Johnson had his Bill Moyers. JFK had his Pierre Salinger. Presidents seek out spokespeople with whom they feel comfortable, people they know and trust. Nobody was expecting the editor of Mother Jones here, were they?

Still, notwithstanding Mr. Snow’s pledges of reporter advocacy, some realities must be faced. White House Press Secretaries may come from the ranks of journalists, but once they cross over to government work, they are journalists no longer. Journalists work in the truth business. Period. Spokespeople, whether for a President or for Pampers, are different. They are asked to package news to fit a specific agenda. Maniupulating the news and the people who report it become part of the job. Press secretaries are often required to hold back information, and other times they must “leak”. They’ll favor one reporter and punish another. Sometimes they will be forced to espouse a position they don’t share. And sometimes they will be less than totally truthful (remember Ron Ziegler declaring all his prior Watergate statements “inoperative”?). It has all been part of the job since the position was created, and no one should carry any illusions about it.

As for Mr. Snow being an Administration critic, well, yes...but: There are many kinds of criticism. Now, it’s only my opinion, but I believe courageous criticism done properly should pull the target of that criticism back toward the center, where most Americans live. Telling a conservative President he’s not conservative enough is criticism, yes, but what is achieved? What’s to be gained by shlepping someone ever farther out onto the fringe?

History provides examples of press secretaries who differed sharply with their bosses, like Jim (and Sarah) Brady’s fight for gun control, a position strongly opposed by President Reagan.

But perhaps the most memorable example is that of Jerald terHorst. He was President Ford’s Press Secretary for less than a month. He quit on September 8, 1974, after Ford pardoned Richard Nixon. Want to see courageous critcism done responsibly and respectfully? Read terHorst’s resignation letter (and thanks to Wikipedia for digging it up.)

“Dear Mr. President:

“Without a doubt this is the most difficult decision I ever have had to make. I cannot find words to adequately express my respect and admiration for you over the many years of our friendship and my belief that you could heal the wounds and serve our country in this most critical time in our nation’s history. Words also cannot convey my appreciation for the opportunity to serve on your staff during the transitional days of your presidency and for the confidence and faith you placed in me in that regard. The Press Office has been restructured along professional lines. Its staff, from Deputy Press Secretary John W. Hushen down the line, is competent and dedicated and comprises loyal employees who have given unstintingly of their time and talents.

“So it is with great regret, after long soul-searching, that I must inform you that I cannot in good conscience support your decision to pardon former President Nixon even before he has been charged with the commission of any crime. As your spokesman, I do not know how I could credibly defend that action in the absence of a like decision to grant absolute pardon to the young men who evaded Vietnam military service as a matter of conscience and the absence of pardons for former aides and associates of Mr. Nixon who have been charged with crimes - and imprisoned - stemming from the same Watergate situation. These are also men whose reputations and families have been grievously injured. Try as I can, it is impossible to conclude that the former President is more deserving of mercy than persons of lesser station in life whose offenses have had far less effect on our national wellbeing.

“Thus it is with a heavy heart that I hereby tender my resignation as Press Secretary to the President, effective today. My prayers nonetheless remain with you, sir,

“Sincerely,

Jerald F. terHorst”





Studies Show Increased Use of VNR’s In Newscasts


This should be a no-brainer, but it keeps coming up. Recent studies point to an increasing number of local stations taking Video News Releases from corporations, public relations firms and government entities, and running them as-is, with no editing, no verification, no counter-balancing, and, worse, no indication to the viewer where the material really comes from.

The motivations are understandable. News department budgets face constant squeezing, while the demand to “feed the beast” of the never-ending news cycle keeps intensifying. VNR’s are crafted to give the look and feel of real news, complete with a “reporter,” sound bites from “authorities,” and attractive video footage tying it all together. They are very tempting. One-stop shopping for stories on the latest product, medical advance, or government program. Why not use them?

Because they’re not news. Not by our definition, anyway.

VNR’s are public relations material. They sell a specific agenda by highlighting positives and ignoring negatives. The pieces are not balanced, they are not objective, and most important to our audiences and our integrity, they are not independent. They fail every important journalism test. But viewers don’t know that. They think they’re watching one more story that your news department produced, in compliance with your news department’s high standards.

In other words, you’re lying to them.

Does this mean that not one frame of any VNR should ever appear on the news? That’s impractical. Under carefully controlled conditions, the pictures and some of the sound can be useful. But guidelines should be followed.

VNR material should always be clearly identified as such. A simple chyron takes care of it: “Defense Department Video,” “Brand X Company Footage.” Let the viewer know immediately what he or she is watching.

Whenever possible, claims made in a VNR should be independently verified, and opposing views should be included. This, of course, creates more work for already stressed-out news departments, but integrity is at stake. Try to do it.

No matter how slickly produced the material is, avoid running a complete “reporter’s package” from a VNR. Don’t put Joe PR on your reporting staff, even for a minute and a half. Also, resist the temptation to simply remove the PR guy’s narration and “re-track” with one of your own people. That’s just sleazy. And remember, no outside entity deserves free airtime on your news just because they’re good at video production. Let them buy a commercial, like everybody else.





Bugging...Blogging...And Bob, Again!





Did The Government Track ABC’s Phone Records?


This one is just plain scary.

Brian Ross, the ABC News investigative reporter has been told, by “a senior federal law enforcement official,” that the government is tracking phone numbers of people he’s called, or who’ve called him. Ross was advised by this individual to “get some new cell phones, quick.”

Ross knows he upset more than a few people when he recently reported on secret CIA prisons in Poland and Romania. Could the government be retaliating?

The FBI quickly clarified that it does not track reporter phone calls, but it does track phone records of its employees suspected of leaking information (of course, such tracking would inevitably lead back to the reporters who received that information).

I doubt any government action, even stuff like this, can scare Mr. Ross or stop him from digging. But what about his sources? How will they react? And what will that do to every potential confidential informant with a story to tell?

Yes, the feds may simply be trying to plug leaks in the name of national security. And it may be totally legal. But, when you think about it, it’s also a powerful way to send a message to the “hostile” media. If you can’t intimidate a reporter or shut him down, just make it harder for him to do his job. Dry up his sources by scaring the pants off them. How many whistleblowers will tell a reporter anything once they know their phone numbers are being tracked?

One more thing. About the “national security” defense, consider this: How many critically important, democracy-preserving stories in our history would have never come to light, if confidential sources had been intimidated into silence? And how “secure” are we, if we allow the government to create an environment where honest people are frightened to tell the truth about an evil they see?

Makes one shudder.




LAPD Enters The Blogosphere


With considerable fanfare, William Bratton, the smart, effective and very media-savvy Chief of the Los Angeles Police Department announced the launch of LAPDblog.org. It’s purpose, the Chief said, is to educate the public about the Department, and also, “to respond to those issues where I feel the department is being misrepresented."

It’s that second part that concerns me.

In its first few days online, the blog posted typical press release-type items, like a groundbreaking ceremony, a recruitment drive, etc. But it also responded, at great length, to editorials which appeared in two Los Angeles newspapers. One of those replies was written by the Chief himself.

Now, in the old days, when you didn’t like how the media treated you, you wrote a Letter to the Editor or pitched an Op Ed piece, or shrugged the whole thing off. But with a blog at your disposal, you can hit back at every piece of less-than-positive coverage, on your own terms.

I just hope LAPDblog.org becomes more than a PR machine and a soapbox to complain about the media.

There is a real opportunity here to give Angelenos compelling, inside information about the workings of the Department. Wouldn’t it be great to hear from a cop on the beat about the stuff he or she encounters in a typical day? Wouldn’t you love to be a fly on the wall at a Commanders’ meeting, where tactics and policy are decided? This is the kind of fascinating, first-person stuff blogs can do well, and the LAPD should try it.

For guidance, I’d recommend the Chief take a look at the Daily Nightly, Brian Williams’ blog on the NBC website. Williams takes you inside the daily production meeting where the day’s top stories are debated. He often posts several times a day as events change. He’s even blogged from remote locations, including the President’s limo! Plus, he invites reporters, producers and writers to post from the field as well, giving us a unique look at news coverage and the people who craft it, around the world.

How should the mainstream media treat a police department blog? Same way we treat all blogs. Very carefully.

We need to remember the big difference between “traditional” news and “blog” news. Every word of every news story written for radio, TV, newspapers or news magazines goes through several pairs of eyes before it hits the light of day. Producers, editors and fact-checkers examine everything. It’s not a perfect system and it often fails. But at least it exists.

No such system exists for blogs.

While some blogs may have people on staff watching for accuracy, many don’t. There are no uniform standards. Anyone can blog, and when a factual error is made, no one’s there to say, “No, that’s incorrect,” before the mistake goes online and is seen by the entire online world. At best, such errors are caught, Wikipedia style, after the fact, by fellow bloggers who write in to correct the record... but by then the damage has been done.

I wish Chief Bratton and the LAPD the best of luck with this new effort. We’ll see how things develop. Overall, I think the blog is a good thing. More information is always better than less.




Bravo, Bob! Schieffer Lifts The CBS Evening News Into Second Place


Hey, I don’t want to say I Told You So... but I did!

Awhile back I praised Bob Schieffer’s work on the CBS Evening News and predicted the program would climb out of last place by the time Katie Couric took over.

Well, Schieffer did it a few months early!

In the second week of May, and for the first time in nearly five years, the Evening News edged ahead of ABC’s World News Tonight into second place. Schieffer’s audience has been growing from day one, and this is a great way to cap his year-plus “temporary” assignment.

Couldn’t happen to a nicer guy!





The Good...The Bad...And The Best!



The Quiet Star Of The Zarqawi Story

There are two important things to remember about the way we first received word of the killing of Iraqi terror leader Abu Musab al-Zarqawi:

First, in this age of global satellites, multiple cable news networks, billowing blogs and endless stories about the “new media,” this story broke the old fashioned way, thanks to a seasoned reporter who knows how to cultivate credible sources. ABC’s Martha Raddatz got a phone call at 2:00 AM from someone at the Pentagon who gave her a heads-up. What’s significant is the fact that Raddatz doesn’t even cover the Pentagon anymore, and she wasn’t even on duty at the time... she was at home, and on vacation! But this military source trusted her so much, he reached out to her anyway. As a result, ABC was reporting the Zarqawi story a good hour before the competition. It’s an important lesson for journalists everywhere.

The other thing to remember? That Pentagon source was anonymous! Keep that in mind, next time you’re tempted to join the knee-jerk critics who want to ban “unnamed sources” regardless of the circumstances. As I’ve said before, good reporters know how to use anonymous sources properly. Management should back them up, and the critics should butt out.




Comedy Central Crew Masquerades As News Documentary Team

When I was a small child, my mother and I once inadvertently walked through the background of a Candid Camera film shoot in New York City. At the end of the block a representative from the show stopped us and carefully explained that we’d need to sign releases before the footage could be used. My mother, an Old World suspicious type, didn’t like to sign things, so she refused. The film was scrapped.

Now comes word that as part of its new show, Dog Bites Man, Comedy Central went to Portland State University and, posing as a news crew, interviewed students there, never telling them they were going to be the butt of some jokes. Yes, the students all signed releases in advance. For a company called “Central Productions.” No mention of Comedy Central or Dog Bites Man anywhere. Oregon’s Attorney General is angry. So is the school. So was Chapman University when a similar prank happened there. Comedy Central’s response? A pithy spokeman’s retort that “The academic community doesn’t want to play with us.”

Play with us??!!

You know, I can hardly wait until the adolescents trapped in 30-something bodies who currently run places like Comedy Central grow up.

Lying to people to get them on television is not a game. In the old Candid Camera days you found out very quickly who was filming you, and why. They were scrupulous about it. Privacy and individual rights are a serious matter. So is journalistic integrity. Newspeople have enough trouble these days maintaining credibility without this kind of ridiculous broadside. No one should ever be allowed to get away with masquerading as a journalist. No one being interviewed should ever have to wonder, even for a second, “Is this for real, or a joke?” Don’t you dare play with that.




Charlie’s Back!

With all the hype, hoopla and gossip surrounding the naming of Charles Gibson to anchor ABC’s World News Tonight, it was easy to overlook the return of that “other” Charlie to nightly network TV: Charlie Rose is back at his famous table, and what a joy that is!

Rose had been away from his PBS show for two months because of unexpected heart surgery. During his absence the program carried on with a stellar list of guest hosts, everybody from Barbara Walters to Salman Rushdie! They all did fine work, but they also served as a contrast that points up the inescapable fact: When it comes to intelligent, lively and entertaining conversation on TV, Charlie Rose is the master.

I’ve been a Charlie Rose fan since the old CBS Nightwatch program decades ago. Now in its 15th year, Charlie Rose on PBS is television for grownups, a show where interesting and important people can relax, be themselves, and communicate thoughts and ideas unrushed, unfiltered, unglitzed... and it’s equally riveting whether Rose is talking to a President, a movie star, a CEO or a serial killer! (he won an Emmy for interviewing Charles Manson!)

So, welcome back, Mr. Rose, and stay healthy. We missed you.




They Listened!





New York Times Changes Policy on Explaining Anonymity

Looks like readers of the New York Times are as irritated as I am by those silly and meaningless explanations given for granting anonymity to a source. The Times’ readership has been complaining almost nonstop about “tortured” and “phony” phrases like, “spoke on condition of anonymity because they did not want to be associated with the conflict,” or “because the information is closely held,” or “because he was not authorized to speak to the media.” (Duh!)

So the paper has modified its policy. Anonymous sources will still be used, as they should be. Some explanations for that anonymity will still be given. But more often than not, all you’ll see will be a simple “speaking on condition of anonymity.” Occasionally the editors will go further, not so much to give additional reasons, but to try and show why a particular source is reliable or authoritative.

I think this is a more sane and sensible approach. I’ll leave the last word to the Times’ Public Editor, Byron Calame:

“Some realities of anonymous sourcing negotiations deserve to be noted, even if some people think they’re obvious. When reporters accept anonymity demands, it’s almost always because of one overriding reason that is seldom explicitly acknowledged: the reporter wanted or needed information that a reluctant source possessed. That’s probably one reason some of The Times’ past explanations for anonymity have been so absurd.”




Tonight’s Top Story... Well, What Do You Think?

New York 1, the Time Warner cable news operation in New York City recently marked the first anniversary of The Call, a program where the public can vote on the top stories of the day. Using the NY1 Website, viewers create their own electronic rundowns by ranking the relative importance of each story. Producers call it an interactive newscast, pointing out that they broadcast only the stories their audience cares about.

The Call is an important evolution in TV News for several reasons.

Like MSNBC’s Countdown, where the top five stories are shown in reverse order. leading up to Number 1, The Call limits the number of stories in the show and plays up the “rankings” system to stress a story’s importance. This is very likely to be where most local and network newscasts will soon go. A half hour network broadcast can’t cover every story, and a local hour with 30-40 quickie stories is becoming old fashioned because viewers are bored with most of the choices. It makes sense to focus on a few big stories and make sure they’re communicated clearly and powerfully.
Even more important, The Call lets the audience dictate the show, up to a point. Asking viewers’ opinions is a good idea. Local Fox stations do a daily “Your Turn” segment now, where the “man on the street” can comment on a major story. The Call is simply an extension of that, but with journalistic controls. Yes, the viewers have their say, but the story list still begins with the editors and producers who make the initial picks. Viewers can shift the order or suggest additions, But the overall editorial product remains in the hands of the professionals, as it should.

Still, it’s interesting to see what the audience chooses night after night. Viewers want to know about stories that affect them, and they don’t care about local crime stories. "If it bleeds, it doesn't lead on The Call," says host John Schiumo. Nor do frivolous or “showbiz” stories dominate, as some executives may have feared. Hard news is the order of the day, proving that responsible, thoughtful and informed viewers are not only capable of making the right choices, they also make the best audience. Plus, when you give your audience a stake in the show, you build the kind of loyalty a million “My27”s can never match.




Daniel Schorr Turns 90

In 1976, CBS News Correspondent Daniel Schorr came into possession of a government report on CIA assassinations. Congress had voted not to make the report public. CBS would not air it. Deciding the story was more important than CBS policy, an act of Congress or his own career, Schorr sold the story to the Village Voice. CBS forced Schorr out. CNN hired him, and in 1985, National Public Radio did.

21 years later Schorr, now 90 years old, still holds forth at NPR. Aside from the fact that he’s a kind of walking encyclopedia and history book in the NPR newsroom, Schorr’s commentaries are some of the clearest, most pointed and thought provoking journalism on the radio.

How does Schorr view the current climate of websites, blogs and such? This is what he told USAToday’s Peter Johnson:

“What is good about it is people will not be able to suppress the news because you can always have a blogger who gets the story out,” Schorr says.

“But what we have here is a medium in which there is no publisher, no editor, no anything. It's just you and a little machine and you can make history. I find that scary. Nobody should get into print or on the air without some kind of editor. I have an institutional belief that nobody can be above having a good editor.”

Happy Birthday, sir.




Guest Column: Carol Jenkins



Carol Jenkins is an award-winning journalist who reported and anchored in New York City for over 30 years. She is now on the Board of Directors of the Women’s Media Center, and Founding Chair of the Board of Greenstone Media, the talk radio network for women.



Katie Couric’s First Day


Be cynical if you like, but this was one newscast that I would not miss - because it was the one I thought I’d never see in my lifetime.

When Katie Couric debuted on the CBS network news, I was there with millions of other women, cheering her on, confirming with my own eyes and ears that one more artificial barrier was gone. After all, one or two women had already become Supreme Court justices, senators and secretaries of state, heads of Fortune 100 companies, gone into space - yet until now, the anchor seat on network television has been a male preserve as sacrosanct as the priesthood.

I spent 30 years as a reporter and anchor inside the American broadcasting system. I watched many a gifted journalist work her whole professional life beside an impossibility: no matter how good she was, she was not good enough, serious enough, convincing enough, or popular enough for the network anchor seat. We can only marvel at the dramatic events that had to fall into place - scandal, death, war injuries - to create an opening large enough for a woman to step through; and wonder how many more years it would have taken for a woman to assume the network throne if Katie had said no.

She says she did not take the job to be the first woman - but because she’s a journalist, making a purely professional decision. And that’s the way it should be. It will be too, once we cross off all the “first woman” categories left. We still have a bit of work to do.

Since the Couric announcement we are reminded, in story after story consumed by trivialities of hair and clothes, that despite its democratic ideals, America has a hard time with its women. An immature fixation on the superficial combined with a culture that abides a continuing discrepancy in participation does us as a country a great disservice. Now that women run whole countries, we might as well be a backwards nation.

Of course women have made progress.

It is precisely because we see so many local women anchors and reporters (now 57% of the industry) that some people have started asking, in a panic, where are the men?  Not to worry: men occupy almost every top executive suite in media. As journalism programs have filled with women students learning the basic ropes of street reporting, the men have withdrawn to the boardrooms, managing the news and the reporters. Despite their on air presence, women news directors run only a quarter of the newsrooms; 85 to 90% of radio programmers and managers are men; several of our major newspapers have only one woman op-ed writer - against 14 or so men. According to Catalyst, the research organization that keeps track of these things, women hold only 3% of titles in media that actually have “clout.”

Katie’s real coup is not sitting at a desk, reading the news, which we all know full well she is capable of doing - and did well, with composure and aplomb, even under the enormous pressure of a first night. Rather, it is her title as managing editor, with the attendant influence on content and context, that gives rise to hope. Her arrival, bringing a taste of “woman rules,” comes just at the moment when all media rules are being torn up and rewritten: when broadcast viewership has dropped by half over 20 years, and new media has gotten so good at delivering the ever-breaking story that “old school” operations - networks and newspapers - are quaking.

The fact that the Couric broadcast runs simultaneously on some of the CBS radio stations and on the internet - re-playable at the viewers’ convenience - gets it right, I think. I haven’t regularly viewed a nightly newscast in several years now, but I will watch Katie at two in the morning just before I head to bed. Couric & Co, Katie’s daily blog, and a daily Couric e-mail alerting you to top stories are all standard communications tools now. I will be interested in what she has to say - and in responses from her viewers/readers.

But when all is said and done, the 20 minutes set aside for the “news” in a half hour newscast is still a slight affair.

I think Katie Couric can make the best of it - she is accepting ideas from a wide range of people and has said one of her goals is to bring civil discourse back into our lives. There could be many hard days ahead when Katie will have to challenge the executives who run the network - and they happen to be men: from the president of news, to the president of the network, to the chairman of the company. Let’s make sure she knows we appreciate her stepping through that door.

In Katie Couric’s case, it’s not so much a glass ceiling we’re talking about as a glass house of the future with the world peering in to see what develops.



Old Media...New Media...Dumb Media!


From Pages To Plane Crashes, Internet Dominates


When New York Yankees pitcher Cory Lidle crashed his plane into a Manhattan condo tower, some of the earliest and most vivid images of the resulting fire came not from traditional media, but from ordinary citizens transmitting their pictures over the Web. One of the best examples is CNN’s “I-Report.” Witnesses with digital cameras and camera phones uploaded video of the burning building to CNN’s website, and within minutes CNN was broadcasting it on TV. A short time later CNN made those pictures available to local broadcasters through its Pathfire service, and that evening I used the footage in my story on the local Ten O’Clock News in Los Angeles.

This is an important development that’s been germinating for some time now, on both sides of the media divide. Standing in line at the movies a few years ago, I saw a young woman behind the popcorn counter pull out her cellphone, read the text message alert she’d just received, and gasp, “Omigod! Aaliyah was killed in a plane crash!” Word of the singer’s death had spread to her young fans over a 21st century network most of us “old folks” were barely aware of.

Traditional broadcasters have started to catch up to the “kids” who’ve been getting their news in unconventional ways for years... on the web, through email, from text messages and other means. Now Brian Williams blogs. Local stations and networks have overhauled their websites, cross-promoted them with their broadcast product, and all but begged viewers and web surfers to send them footage. The result? In New York City, the so-called “Media Capital Of The World,” somebody with a digital camera and access to I-Report scooped everybody else... and, more important, the Old Media guys did not hesitate to take advantage of it.

All of this is very good for our business, where more information is always better than less.

The internet also played a critical role in the Mark Foley Congressional Page scandal. The story broke wide open when pages who knew about Foley’s inappropriate internet messages emailed details to Brian Ross at ABC News. Here again, Old Media and New Media worked together, and within hours, Foley had resigned. Live by the e-sword, die by the e-sword.

While we celebrate this explosion of new sources of pictures and information, we also need to remember that a source is still just a source, no matter what form it takes, and it needs to be verified before it goes on the air. More avenues for information also provide more opportunities for hoaxes, lies, manipulation, spin, agenda-pushing, rumor-mongering and fraud. Broadcasters need to be extra careful when using unconventional media because as yet there are no rules out there, no standards and nobody enforcing anything.

Heed the words of Syracuse University Media Professor Robert Thompson: "This marks one of those watershed periods where you can use the Internet to cast an enormous net for people who may have information, (but) the pre-Internet ethics of how you check out that information has got to prevail.”




Networks Challenge Laws Barring Exit Polls


It’s nice to see news organizations standing up for themselves.

In Nevada and Florida, the AP and the five major networks went to court to challenge laws that bar or restrict exit polling on Election Day. They claim such laws are unconstitutional, and they’re absolutely right. It’s a simple question of free speech. If the media can’t put a camera crew on a public street and ask a citizen a few simple questions, we’re in serious trouble.

Supporters of the law want to treat the media the same way they treat so-called “electioneering” by keeping cameras 100 feet or more away from voting areas. But the comparison is flawed and unfair. Electioneering is about undue influence before the fact. Exit-polling is about legitimate, First Amendment dissemination of speech and information. And it’s after the voting takes place! Advocates of these restrictive laws claim they want to protect voters from harassment. Nonsense. Anyone who doesn’t want to talk can simply say, “No thank you.”

Networks challenged similar restrictions in Ohio in 2004, and won. Look for a similar outcome this time too.




Connecticut Station Tries To “Own” A Debate, Then Relents


Happily, the corporate insanity at Hartford’s WFSB-TV lasted only a day or so.

The general manager tried to exclude reporters (other than his own) from a station-sponsored debate between Sen. Joe Lieberman and the challengers running for his seat. Somewhere in WFSB’s warped proprietary consciousness someone thought, “We hired the hall, the event belongs to us.” (The debate wasn’t even going to be shown live, but that was primarily because of a conflicting Gubernatorial debate).

But the media keeping out the media? When voters need to decide whom to choose?

A reporter at a competing station said it for everyone: "You don't embargo bona fide news events."

And in the end, they didn’t. After 24 hours of vocal criticism from many quarters, WFSB reconsidered. Good for them, and for us, but let’s remember this temporary lapse in judgment. I hope it helps us keep in mind why we’re out there in the first place.






Ed Bradley 1941-2006





Allow me to add my small voice to the many tributes, all richly deserved, for Ed Bradley.

Although we never actually met (I managed to snap the picture of him at the 2000 Democratic National Convention in Los Angeles) our careers crossed in an unexpected way back in the 1980’s. It left a lasting impression and changed the way I do my job.

I urge you to read Ear Of The Beholder, an article about newswriting and racism, inspired by that encounter.

For now, let me just say that Mr. Bradley will be missed, and long remembered, not just for his impressive work, but also for the unique qualities that made him a very special human being.














General Manager Blows Hot Air Over Global Warming





Michael Palmer, the general manager of two TV stations in Maine ordered his news department to stop running stories on global warming, saying the issue has “evolved from hard science into hard politics.” He also called the overwhelming scientific evidence “far from conclusive.”

All the wire stories on this incident sought out environmental experts to rebut Mr. Palmer’s assertions. Tempting as it may be to challenge Mr. Palmer on the facts, I’m not going to. There’s a bigger issue here.

A good general manager hires the right people, trusts them to do their jobs, and tries to run his station profitably. Butting into the news department to kill a story (or to run one!) is plain wrong, whether you’re a right-winger, a left-winger, or just clueless.

Mr. Palmer, you damaged your stations’ credibility. Why would anyone in your viewing area ever tune in to your newscasts again, once they know the “news” they’re getting is colored by the GM’s political opinions?

Count your money and stay out of the newsroom, sir.




Insurgents, Sectarians And Civil War


By Abe Rosenberg


Civil War has broken out in Iraq. NBC says so.

The network took a great deal of criticism for deciding to use what apparently is quite a controversial terminology. Most of the finger-pointing, I believe, is undeserved. But maybe not all of it.

It’s ludicrous to accuse NBC, as some on the right have done, of having a “political agenda” or even of being “anti-White House.” Reasonable people understand that a news organization’s agenda is simple: Be absolutely accurate, be absolutely clear, and be absolutely impossible to ignore. This agenda remains in place regardless of who’s in power in Washington. NBC News, like most legitimate news organizations, has a long history of annoying leaders from both parties who never seem to get the fact that what’s news and how it’s defined, isn’t up to them.

Some of the critics, however, come from within the journalism community and are anything but “right wing.” I suspect their main complaint arises from that third part of the news agenda. They believe NBC took this step not only in the interest of accuracy and clarity, but to stand out among its competitors, to grab some attention and perhaps even get some higher ratings, temporarily at least.

NBC will swear it isn’t so, and I hope that’s the case. But the drive to be “first” is part of every news operation, and it very likely played a role here (yes, technically they weren’t “first.” The Los Angeles Times and others have used “Civil War” from time to time, but NBC got there first in the only race it cares about... the TV news ratings race). Also, NBC had to know its decision would create an uproar and plenty of attention. That’s hard to resist, even when your motives are pure.

Then there are the critics who take a semantic tack. They raise up a centuries-old definition of Civil War and make the claim that, in the strictest terms, Iraq isn’t there yet. In other words, until a row of gray-uniformed men point their muskets at a row of blue-uniformed men, it ain’t Civil War. I’m neither semanticist nor historian, so I really can’t say much here, except to point out that definitions evolve with the times, and ultimately, the media, as a reflection of the larger culture, will play the greater role in defining these terms... they won’t be imposed on the public by scholars, or by government entities trying to manage events and perceptions.

Political agendas come from politicians. They call armed militias “insurgents” and “dead-enders.” They call wave after wave of religious and revenge-fueled mass murder “sectarian violence.” When they knew the country couldn’t stomach another war after WWII they called Korea a “police action.” And they never called Vietnam a Civil War, and they’ll never call Iraq a Civil War, because once they do, support at home will evaporate. So Vietnam became the central front in the Cold War, and Iraq is the central front in the War on Terror.

The media’s job is to speak truth to power. NBC is doing its job.











Hey, We’re Above Average!





Cutting through the hype, buzz and frenzy surrounding the so-called “blogosphere.” Google is out with a sobering analysis of this latest “must-have,” “must-do” technology.

Google says a new blog is created every second of every day.

Google also says the typical blog is read by -- get this -- one person!

Just goes to show, like all other versions of “new” media, there’s really nothing new under the sun at all. They all follow the same pattern. First it’s the Wild West. Everybody jumps in, nobody follows any rules, and you start to hear stories about instant billionaires working out of basements and newly-minted pundits whose daily scribblings are required reading for those “in the know.” Then reality returns. A few well-financed big players dominate, capturing most of the attention and profit. All the rest are, well, all the rest. Single reader blogs.

Still, it’s nice to know that Newswriting.com ranks above the average.

My brother reads it, too.




Caretaker?


By Abe Rosenberg


Please don’t call him the “caretaker” President.

“Caretaker” conjures up an image of some mindless clockwatcher who shuffles through his daily chores and turns out the lights when he leaves.

This website has always been about words used by journalists, and, in my opinion, too many newspeople are playing follow-the-leader and putting the “caretaker” label on President Ford.

Sure, he wasn’t elected. He never even wanted the job. Maybe his administration had less than monumental achievements. But Gerald Ford did achieve something few U.S. Presidents have been able to do.

He took away the hurt.

I’m a lifelong Democrat. I voted for Jimmy Carter in 1976. But I was a fan of Gerald Ford, and I always will be.

Ford took office at the end of almost a decade of painful turmoil in this country that ripped us apart. Vietnam. Watergate. If you’re old enough to remember, you know exactly how it felt. If you’re a little younger, let me tell you. It was excruciating. Watching the daily news reports tracking the destruction and body counts from a war no one supported. Then the slow twisting of the Watergate knife, as the country came to the realization that its chief executive and many of the people around him were criminals besmirching the Presidency. The inexorable closing in, the committees, the Saturday Night Massacre, the Tapes, the Expletives Deleted, the Articles of Impeachment, the uncertainty... would he or won’t he?

And then he was gone. And Gerald Ford took the oath and said, “We’ve got a lot of work to do. Let’s get on with it.”

You could almost hear the nation exhale. The long national nightmare was over!

All of a sudden, Mr. I-Am-Not-A-Crook gave way to the Anti-Crook. The Imperial Presidency dissolved. The Down-To-Earth President was here. The conniving Enemies List compiler was gone, replaced by a man who, in Bob Dole’s words, didn’t have any enemies!

Before he carried out a single Presidential act, people liked Gerald Ford. Not because of anything he’d done. Because of all the things we knew he would not do. That was enough. Decency had returned to the White House. And it felt good.

Sure, he pardoned Nixon, and some folks still can’t forgive him for that. I can. And I give him extra decency points for going up to Capitol Hill, and letting Congress grill him over that pardon. Can you imagine our current White House occupant doing that? Can you imagine the last White House occupant doing that, without a battery of lawyers advising him what “is”, is?

I have other memories. Watching him good-naturedly doing a bit on Saturday Night Live, the show that relentlessly ridiculed him. Or hearing him repeat the one line he maintained, all the years of his life, whenever the question was asked of him: “Betty and I have always been pro-choice.” He knew where his party stood. He didn’t care. The man was fearless and he told the truth. And then there was The Speech. Not the inaugural address everyone remembers. The acceptance speech at the 1976 Republican Convention, after fighting off a challenge by Mr. Charisma, Ronald Reagan. What a pleasant surprise! The guy dismissed as a plodding, flat speaker, coming out on top, and then giving ‘em rhetorical Hell (well, Heck, maybe) and the crowd loving it.

A couple more votes and he would have won in November, too.

He was a moral man who didn’t moralize. He didn’t preach at us, talk down to us, or ignore us. He never got high and mighty, and he stayed the same until the day he died.

And he respected the press.

Much more than a caretaker, Mr. Ford could be better compared to a first responder. The guy who sees you lying there, battered and bleeding, and tells you reassuringly, “Don’t worry. You’re going to be just fine.”

Rest in peace, sir. And thank you.



New House, Old Rules


By Abe Rosenberg


House Speaker Nancy Pelosi has rejected a request by C-SPAN to take control of the House TV cameras.

Since 1979 when the system was installed, those cameras have been under sole control of the Speaker (Tip O’Neill at the time) and the rules have permitted only head-on wide and close-up shots of the proceedings.

C-SPAN, which has carried House and Senate sessions for decades now, wanted the ability to pan the House chamber, take reaction shots, and give a more complete and thorough sense of what’s taking place on the floor. C-SPAN chief Brian Lamb made the same request of the Republican leadership in 1980 and was also turned down.

C-SPAN had clearly hoped that a change in leadership and direction in Congress would translate into a more open atmosphere regarding TV coverage, but apparently this is not the case, and it’s not hard to figure out why.

In a word, power.

No politician who achieves power is apt to give it up voluntarily. Control of the camera is awesome power. The Speaker can make sure the public never sees that angry exchange between two Members off in the corner. Or Republican and Democratic representatives laughing and chatting with each other when a supposedly “bitter” House debate is taking place. In short, the facade is kept in place.

In rare cases, that power of the camera can be wielded in an act of partisan vengeance, as Speaker O’Neill did in 1984, when he wanted to show how Republicans were making Special Orders speeches before an empty chamber. O’Neill violated the very rules he had set up, and ordered the cameras to pan all the vacant seats.

Awesome power. So why should Speaker Pelosi give it up?

Because this is America, the work of the Congress is the people’s business, and the people have a right to see it. All of it. Not just the parts the politicians care to show us.

The argument against C-SPAN’s request warns against TV broadcasters, with their thirst for “drama” and “conflict”, going too far, abusing their new privilege, and hyping the coverage with exaggerated shots, out-of-context moves, and who knows what else. The fear is that the completeness of the record and the dignity of the House will be compromised.

Please.

This is C-SPAN we’re talking about! The guys who salivate at the chance to televise four-hour subcommittee hearings, onerous think-tank presentations, and endless news conferences in their oppressive entirety, with all the “drama” of watching grass grow. Nobody plays it straighter. Or duller, frankly, but in this case, dull is a good thing.

C-SPAN can be relied upon to bring us the House as it really is. C-SPAN is independent, non-partisan, non-profit, and not concerned with ratings or dollars.

I also suspect the public trusts C-SPAN a lot more than any politician of any party.

Speaker Pelosi, I urge you to reconsider. Show us it really is a new day on Capitol Hill.





An Unexpected Benefit of HDTV



I’ve long believed that there’s nothing more unnatural than trying to look natural on television. The public sees two neatly dressed anchorpeople sitting comfortably side by side at what appears to be a handsome desk in a well-lit, tastefully decorated room.

That’s what they think they see, anyway.

What they’re really seeing is two people with a variety of wires snaking through their anatomies, seated in a strictly marked and tightly confined spot, with blinding lights shining in their eyes, words scrolling in front of their faces, instructions and countdowns blaring in their ears, floor managers pointing fingers at them, all in a very dark and usually very cold room decorated mostly by cables, girders, and fake walls.

Oh, and they’re usually wearing way too much makeup, because without it, they’d look like ghouls.

And there they sit, giving us our daily dose of reality!

Most experts have assumed that High Definition TV, with its super-sharp picture, would knock some overly-wrinkled personalities right off the air. A TV image that can show every last facial imperfection, they thought, would spell doom for anyone with crow’s feet. Some TV talent types are experimenting with even more makeup than they used before. And at least one cosmetics company is producing a special line of HD-friendly face makeup.

But then there’s Bill Clarke, anchor at Denver’s KMGH-Channel 7. He told the Denver Post, "For old guys like me (he's 60), the best thing, I think, is probably not to use any makeup except light powder to cut the shine. I'm way past the point where I want to look attractive to strangers."

Ditto Patti Dennis, news director at rival KUSA-Channel 9. Her crews now use less, not more, makeup. "Our experience was the opposite. When we first brought in the first (HD) camera, everyone was, like, 'Wow!' We found people look more natural. You wear a little less makeup."
We knew HDTV would bring increased clarity. Could it be it’s also providing increased sanity? I sure hope so.



NewsTube


By Abe Rosenberg


KFTY Channel 50, a rare independent television station (no CW, CBS, FOX, MOUSE or whatever) and the only station based in Santa Rosa, California, has fired its news staff and canceled its news programs. Station managers say the newscasts weren’t a hit with advertisers.

Instead of traditional news, KFTY will experiment with content provided by viewers. The station is soliciting material from, well, anyone! A form of “citizen journalism,” to put it kindly. Or YouTube with commercials, to put it realistically.

KFTY hasn’t decided whether or not its “citizen journalists” will be paid. But apparently the sales department has decided there’s money to be made here.

What a great idea. Fire all those overpaid professionals. Kick out those lazy trained journalists. Who needs them when kids have camera phones? Let amateurs do the “news” for free.

Will news coverage in Santa Rosa suffer?

''There will be a loss in local coverage, I'm not going to lie to you,'' station executive Steve Spendlove said. ''But there are a lot of other places to get most of that information.''

Really? Where?

Remember, KFTY is the only station in Santa Rosa. Its website, however, boasts of its reach into San Jose, Oakland and San Francisco. So perhaps Mr. Spendlove expects stations in those cities to reach into Santa Rosa and report the local stories KFTY no longer will.

Santa Rosa does have three radio stations. One Rock. One Religious. One NewsTalk. During traditional hours for TV News, like 6pm and 11PM, the NewsTalk station broadcasts a syndicated consumer show and a national talk program that specializes in UFO’s.

Perhaps viewers should forget about broadcast news and just read their local daily newspaper, the Santa Rosa Press Democrat, or the alternative daily, once known as the Sonoma County Independent, but now part of a larger enterprise called the Northern California Bohemian. That's about it.

“A lot of other places??” Like, CNN?

Station licenses used to carry a responsibility to serve the public. KFTY’s remaining marquee programs now include a four-hour simulcast of a local morning radio show, and a magazine program about wine. And, soon to come, “citizen journalism,” or Santa Rosa’s version of the Time Magazine Person of the year. You! You! You!

Here’s a suggestion. When the sales staff says it can’t sell the news, keep the news department and fire the sales staff.



Lights...Camera...Insurgents!


Speaking of YouTube, the user-driven video service has been getting some unwelcome customers lately. Iraqi rebels are posting videos of attacks on U.S. troops. A search of YouTube can easily uncover footage of snipers killing U.S. soldiers or bombs blowing up American convoys, all set to Islamic music while the photographer shouts Allah Akhbar!

YouTube says it removes any video flagged by viewers as “unsuitable.” It also says, and the State Department agrees, that it’s impossible to stop the videos entirely. Take down one offending video, and another pops up elsewhere. Experts say this problem will only get worse, with rebels producing ever more grisly videos with even higher production values.

One wonders what it takes to flag a video “unsuitable” when these abominations make it through.

A reminder, perhaps, that the brave new online world of user-provided content has its dark side. We should keep that in mind even while we celebrate this revolution in mass media.

I am also a little skeptical of the throw-up-your-hands attitude of the overseers who say there’s nothing they can do.

Curiously, YouTube took an entirely different approach to another category of unwanted video: copyrighted material put up by users who didn’t have the proper permission to do so. YouTube (owned by Google) went after those folks with a vengeance... and an eye toward profit. They are already negotiating with various media companies, offering them a suite of filtering tools, in exchange for a long-term business relationship.

In other words, to be cynical about it, for a few bucks, we can get those videos off and keep them off.

Certainly the two situations are very different, each with unique circumstances. Still, it makes you think.

Bottom line, in my non-expert view: YouTube is still a brand new phenomenon that has yet to work out many problems, not the least of which are ethical considerations. I’m not yet prepared to trust YouTube as a new source of news. I also think it’s way premature for legitimate news departments to disappear in favor of YouTube-style formats. That does not bode well for our profession or the millions of people who depend on us for accurate information.




What Sports Is...And What It’s Not


By Abe Rosenberg


When the Mets got into the 1986 World Series, Tom Brokaw anchored from Shea Stadium. When the Red Sox won the 2004 Series, it was the lead story on local newscasts across the country. Whenever a popular pro or college coach is hired or fired, AP runs an URGENT that BEEEEPs newsroom computers from coast to coast. And when a big name player of any sport gets into some kind of legal trouble, you’ll see it on Page One, not just in the sports section.

Yep, we Americans have always loved our sports, and our sports figures. And since newsroom staffs have always had generous helpings of supercharged sports fans, it’s only natural that the Big Game... or the Big Move... or the Big Player’s Big Blunder will get Big Coverage... perhaps even Excessive Coverage, but hey, we may be journalists, but we’re also human, we’re fans, we’re entitled to our occasional excesses, and we usually get our perspective back in balance fairly quickly.

And sometimes we don’t.

Tony La Russa, the manager of the St. Louis Cardinals was recently arrested for drunk driving. Certainly a dumb move on his part, and one would expect some media coverage to jump past the sports pages and bleed into the A block. Especially if it’s a slow news day.

Only it wasn’t.

On that same day, the public schools of St. Louis lost their accreditation. A state takeover loomed, and thousands of children... not to mention their parents, their parents’ property values, the city’s image and most likely its bond rating... would all be negatively impacted. A huge embarrassment and a huge story. Just not sexy.

That night, three St. Louis television stations led their newscasts with La Russa’s indiscretion.

We heard the usual justifications. News directors said yes, the school story was much more important and affected many more people (it’s not clear who is affected by the La Russa story... perhaps his bartender), but the La Russa story was what most viewers were interested in hearing about. Statistics from newspaper websites appear to bear that out. The La Russa story was read ten times more often than the schools story, even on sites where the schools story was the lead.

Look, this is not another bleat from an old-timer who wants to go back to the fictitious good old days when newscasts broadcast only what viewers need to know, as opposed to what they want to know (never happened). Nor is it a plea to turn every local newscast into PBS or C-SPAN.

But newspeople get paid to use judgment. Not just to take polls.

The local media latched onto La Russa the way the rest of us latch onto Paris Hilton. They turned a piece of gossip about an individual’s stupid mistake into World War III, and the real news of the day suffered for it.

Whether or not that’s the current news climate, it is still bad news judgment and wrongheaded priorities.

Ironically, a St. Louis sports guy got it right:

"You'd think the president had been assassinated, the banks had been robbed,” says Kevin Slaten, a sportstalk host on KFNS Radio. “Is it a big story? Absolutely not! We live in an 'Entertainment Tonight' society.''

Sanity from the sports department!

Indeed, a perfect segue to a few personal thoughts about a man who personified that kind of levelheadedness. Jerry Girard, who recently passed away.

Jerry did sports at WPIX-TV in New York City. I worked in that newsroom for two years, and I was privileged to watch Jerry work and get to know him.

Jerry was a nice man, quiet and self-effacing, but with a razor sharp wit that could send you falling to the floor laughing with just a couple of words... on or off the air. He knew his sports cold. He approached the job as a fan (for my money the best sportscasters do that) and as a writer (his previous gig before getting his on-camera break). That combination of qualities made him a unique talent, and a star for 21 years in a city that’s famous for unceremoniously casting out less-than-authentic sportscasters.

With all that, Jerry also stayed grounded in reality. He handled sports as it should be handled... as fun and games, not the Apocalypse.

I think Jerry would shake his head in disbelief over the La Russa coverage. He’d probably unleash an appropriately pithy remark that would crack us up, and pull us back to our better selves. He’ll be missed.





After Virginia Tech


By Abe Rosenberg


The horrible story followed the predictable media track. The initial shocking events, newspeople scrambling to figure them out, spotty coverage evolving into full-blown, wall-to-wall, music-and-graphics-enhanced “special reports”. Anchors flying to the scene. Satellite trucks sprouting on campus like weeds out of control. “Camp O.J.” redux. Anyone and everyone remotely connected to the story getting his or her 15 seconds of fame. It all had a very familiar feel. We’ve done this before.

Then Cho’s package arrived at NBC.

Suddenly, on top of all the usual excesses, the media had a piece of grotesque perversion to examine, and to air. But should they air it? And should they air it again? And again? And again?

Yes. And no. No. NO!

Watching Cho’s maniacal rantings reminded me of the twisted “manifesto” offered by the Unabomber years ago. You really didn’t need to watch or read all of it. A few lines, a few seconds, and you had everything. You clearly understand it came from a crazed mind, and no matter how much more of it you ingest, that’s all you’d ever know.

So, once you know it, stop showing it.

It was not wrong to broadcast Cho’s video once, despite concerns about the feelings of bereaved families or the possibility of copycat threats. One can feel sympathy for the victims’ loved ones, but news organizations cannot afford to censor themselves based on that sympathy. If we did, no war, no terrorist act, no earthquake, no story of any consequence involving victims could ever be covered properly. As for the copycats, they’ll be out there either way.

But once the story has been told, enough is enough.

I sincerely hope the responsible news media will put the Cho material away, never to be shown again, certainly never to be used as conventional “file tape” or “wallpaper video.” Like the pictures of the planes hitting the World Trade Center. Store it for historical purposes, and issue the appropriate warnings to your people not to pull it off the shelf. I suspect most news organizations will comply. The tabloids, the infotainers, the talk shows, and now the webheads, the bloggers... they’re another story. Restraint is not their calling card. And that’s a shame. It may be wishful thinking, but one would hope even they pull back a little this time.

One more thing. May God bless the memory of Liviu Librescu, the heroic professor and Holocaust survivor who put his body in the doorway so his students could escape Cho’s bullets and get away through a window. Think about it. Think about that confrontation. A young, twisted individual mad at the world for the “evil” he imagined... like rich kids who ignored him. A 76-year-old man who saw real evil in his lifetime, and instead of turning evil or violent himself, he sacrificed himself for his fellow man without giving it a second thought. The best, and the worst of humanity, on two sides of one door.







Bloggers Get It Wrong...So What?



Rumors are not news. It should go without saying, but as the blogging universe grows, rumors get published and circulated around the world before anybody has a chance to check them out. This is what happened when John Edwards announced he would continue his presidential campaign even though his wife Elizabeth’s cancer had returned. Hours earlier, bloggers claiming to have a “scoop” were sending out word that the campaign was over. The broader media picked it up and reported it, then looked foolish when the real story came out.

My problem is not with the bloggers. We have free speech in this country, and, short of libel, slander, and shouting “fire” in a theater, anybody has the right to say anything online or elsewhere, even if it’s not true. Moreover, bloggers are not newspeople with standards of journalism to follow. They may be exasperating, but the first amendment protects them.

The real problem is with legitimate news organizations that ran an unverified story. By picking up an early rumor spread by blogs and airing it, real journalists violated their own core standards. It should not happen. But it’s going to, more and more, because the blogosphere is a tempting place from which to snatch potential stories quickly and gain a competitive edge.

Now, we in the “conventional” media are far from perfect, and when it comes to mistakes, we’ve managed to make some doozies on our own, without any help from bloggers (see photo).

I just hope news organizations learn to treat blogs like any other source. The material must be carefully evaluated and the trustworthiness of the source weighed.

It would also be nice to see more blogs adopting the same standards of journalism as the older media. To a degree, that’s happening, especially with blogs created by those media, such as a newspaper reporter’s personal blog, for example. But it’s still very much the Wild West out there, with nobody watching the pot, so we’d all best be careful.




Imus





Yeah, I know, his sorry story has nothing to do with Newswriting per se, but it’s my website, so...

As a young intern just starting out at NBC in New York, I was concerned that a 20-something Orthodox Jew wearing a kippah (skullcap) on my head might not be readily accepted. My concerns dissolved on my first day when a gruff baritone voice behind me bellowed, “Your hat’s too small, babe!”

It was Don Imus’s way of saying Hello.

Imus said a terrible, outrageous and inexcusable thing about the Rutgers women’s basketball team. Imus has been saying terrible, outrageous and inexcusable things for 30 years, about everybody, every race, every religion, every orientation, every political affiliation. It’s his shtick. It may even be his real personality. Does that make it OK? No. But anyone who thinks Imus singled out one particular group for extra verbal abuse, is wrong. Which is why I found it surprising that one group took it on themselves to single him out, why it mushroomed into a crusade, and why Imus is no longer on the air.

Granted, I’m prejudiced. I know the guy. I also don’t belong to the group Imus offended, so I can’t fully grasp their outrage. That’s the normal human condition in our still-racist world. We protect our own first, and even if we’re evolved enough to show outrage when another group is hurt, the passion is never the same. So on that basis alone, I’m not objective. Still, shouldn’t the criticism be spread more evenly, and at a level that properly fits the crime?

Imus apologized. He met with the Rutgers team. He was suspended. It wasn’t enough for the interests bent on “winning one.” So the advertisers were pressured, and Imus was gone. Meantime Ann Coulter calls a presidential candidate a faggot, smirks her way through an “Oh, grow up” non-apology, a couple of papers pull her column, and she’s back on Fox News a few days later like nothing happened. Makes you think.






It's Personal


By Abe Rosenberg


My friend, reporter Christina Gonzalez has returned to work. Limping. Can’t move her shoulder. She may need surgery. Our colleague, photographer Patti Ballaz has a broken wrist. She may never lift a camera again.

On May 1, 2007, Patti, Christina and a bunch of other journalists were pushed, shoved, struck, knocked to the ground and otherwise roughed up by officers of the Los Angeles Police Department.

This incident has made me so angry I’ve had to struggle to find the right words to express my rage responsibly. The incident at MacArthur Park is being investigated half a dozen different ways. There will be personnel changes. There will be lawsuits. There will be reforms. And frankly, I don’t want to get in the way, mess anything up, or say more than the victims themselves have already said.

But the very idea that members of the media landed in the hospital because cops put them there makes my blood boil and turns my stomach.

Yes, police were trying to clear out a group of rowdy protesters who were throwing things at them. And yes, the officers’ superiors have offered up stuff like, “an aberration.” “over the top,“ or, incredibly, the rationalization that the cops lost control because, well, cops lose control easily!

Sorry, not buying it.

In the first place, law enforcers should not be lawbreakers. California law clearly allows journalists to be exactly where they were, and to do exactly what they were doing. None of this “We gave you those press passes and we can take them away” hogwash. No, you can’t.

Second, “losing control” doesn’t begin to explain what happened out there. It doesn’t explain why one journalist got knocked down and heard laughter from the cop who did it. It doesn’t explain why another reporter got shoved to the ground and was immediately told to get up again, by an officer who clearly was making it up at he went along. And it doesn’t explain why officers fired pellets at a crew in a news van. A stationary, parked news van.

Third, where’s all that great LAPD training? Is anyone going to say, with a straight face, that Los Angeles Police officers are incapable of clearing a crowd without breaking a cameraperson’s bones??

You also probably know this is not the first time, which is one reason why the LAPD remains the only police force in the country under the scrutiny of a Federal consent order.

But will things really change now? Can anyone or anything break the disgusting Us Against Them culture so inbred at the LAPD?

Maybe. Because like it or not, fair or unfair, it makes a difference when you attack a journalist.

Had those police batons come down only on protesters’ heads, it would have still been reprehensible, but a day later nobody would be talking about it. But the cops smacked reporters who were doing their jobs, and those reporters’ colleagues got mad and made sure the whole world saw it, again and again. Chief William Bratton, the most media-savvy police chief L.A. has ever had, desperately wants to maintain his almost mythical reputation as America’s Top Cop who brings down crime rates wherever he goes. He also wants to keep his job, now up for renewal. And he knows he blew it. So he just may work extra hard to fix it.

The early signs are encouraging. Bratton demoted two commanders and expressed his own personal outrage. More important, two weeks after the MayDay Melee (we media types have to give everything a catchy name) another protest took place in the same park, there were plenty of police, everything was peaceful, and no one laid a hand on any journalist.

Let’s hope it stays that way. I promise you, we’ll be watching.






Tom Snyder



By Abe Rosenberg


He was always my favorite.

The cigarette smoke...

The unforgettable laugh..

The HAIR!

Tom Snyder was one-of-a-kind.

An anchorman who seemed too big for the job.

An up-close-and-personal talk show host who always asked the questions we wanted to ask. A conversationalist who at least sounded well-prepared, even when he really wasn’t!

After watching just a few editions of his Tomorrow show in the early ‘70’s, I was hooked. Here was a talk show you could curl up on the couch with, sink into the back-and-forth between Tom and his famous, infamous and often outright weird guests, as if they were right there in the room with you. There was nothing else like it.

Everybody noticed.

In those early years Don Imus was asked about TV personalities. Imus said he hated them all. Except one. “Snyder,” he said.

NBC was so high on Snyder, there were almost daily rumors about him taking over the Nightly News or even The Tonight Show. The network rolled out one magazine show after another to showcase him. Dan Ackroyd did Snyder almost better than Snyder did. Tom even showed up in the movies, sort of. One memorable scene had a crazed criminal suspect surrendering to police while saying, “Where’s Tom Snyder? I want Tom Snyder!!”

When WNBC brought Snyder to New York to anchor the 6pm hour of NewsCenter4, I was able to watch him twice a day, doing two entirely different things. Tom never seemed as comfortable behind the anchor desk as on his talk show set. For one thing, the smoking had to go. Only it didn’t. Once, as a reporter’s package ended, they cut back to Snyder with the offending cigarette still in his mouth. For a split second he looked terrified. Like a shot, he put down the cigarette, then, realizing it was too late, he smiled broadly, held up the still-smoky butt, looked right in the camera and said, “Hey, why should I deny it?”

Another time he closed the newscast with his favorite Thanksgiving turkey recipe, which basically involved marinating the bird in six different kinds of booze, throwing away the turkey and drinking what was left. “You won’t really have a Thanksgiving dinner,” he said, barely stifling his trademark laugh, “But you really won’t care!” NOW the laugh burst forth, and when it finally died down, Tom invited us to tune in next month... for his Christmas goose recipe!

Tom had that rare quality that jumped right through the TV screen and grabbed you. It almost didn’t matter what he was saying. He was just fun to watch, and I always made a point of getting as much Snyder as I could. It was a shame when his star began to decline. NBC paired him with gossip reporter Rona Barrett on Tomorrow, a disaster. Not long after, when Tomorrow ended, Tom made a classy exit, simply fading to black (he said he wanted to go out the way he came in) with his simple “Good Night Everybody!”

He had some tough years. He made a health club infomercial. Then he got a radio gig, another shot at local news in New York which flopped, then a CNBC show, thrown into a mix of mediocre talkers. Only when he surfaced on the CBS Late Late Show, which David Letterman created for him, did some of the old spark appear to return.

TV hasn’t been the same, or as good, since he retired. And it’s sad that there won’t be another Snyder comeback. Can you imagine what he would have done with a Paris Hilton? Or a Lindsay Lohan? Or a George W. Bush! And who else out there today has the whimsy to invite us to “fire up the Colortini and watch the pictures as they fly through the air?”

He will be missed.


Photo: CBS







Are We Voting Or Betting?







By Abe Rosenberg


I am troubled, though not surprised, by some new findings from the people at the Project for Excellence in Journalism.

They’ve calculated that so far, only 15% of all the broadcast stories about the 2008 presidential campaign deal with the candidates’ positions on issues. Barely 1% of the coverage looked at the candidates’ records. 63% of the stories focused on strategy and politics: who’s ahead in the polls, who’s trailing, who’s made a clever move, who’s committed a tactical blunder, and who’s raised the most money.

The horse race.

Perhaps instead of casting ballots, we should put down two dollars on Win, Place or Show.

I know there’s nothing new about this. Americans seem to be fascinated by polls, and news organizations are only too happy to scratch that itch relentlessly and to the near-exclusion of anything serious.

But we’re choosing the most powerful person on the planet. Shouldn’t our choice be an informed one? And shouldn’t we, as broadcasters, take the lead in supplying that information?

So why don’t we?

Three main reasons, I think.

1. Stories with serious information are harder to produce.

2. They’re not sexy.

3. Nobody else does it, so why should we?

In other words, in our glitz-obsessed, ratings-crazed environment, covering presidential candidates the right way takes too much effort and resources, with no assurance of an increase in viewership. So it’s not worth it, and no station wants to be the first to risk trying it.

I also suspect the candidates are totally aware of this, and even count on it. They know they can keep their messages vague and meaningless, and no one will challenge them. The result is an empty campaign and an ignorant electorate. Candidates appear on Oprah or Leno to sell their personalities more than their positions. And they fill their political ads with slogans and nasty personal attacks.

As a result, the typical voter who gets most of his news from television cannot tell you the difference between Candidates A, B or C on health care, taxes, Iraq, Social Security, education, or anything else that matters. She probably can tell you who’s in first place in the horse race.

Perhaps we broadcasters rationalize our dereliction of duty by pointing to all the “new media” alternatives where in-depth information on the campaign is readily available. But I’m not ready to cede our unique mission to a bunch of websites. We still reach more people in more places than any other means of communication. Our audiences depend on us. We need to step up and give them what they need, not just what we think will hold their attention past the quarter hour.

Here are some ideas for doing that. Things that can be implemented right now.

Make The Daily Commitment: This must be the first step. Simply make the decision that your news operation will produce something meaningful about the campaign, at least once a day. It could be as quick and simple as a 30-second explainer, or a more elaborate piece. The important thing is to set the tone and change the atmosphere in your newsroom, and to stick to it.

Create A Franchise: Grab your best reporter and put him or her on the political beat. Then come up with a catchy name (the consultants can help you here) for a regularly-scheduled, heavily promoted piece on candidates issues. Sell the daylights out of it. Tell the viewers why they should care.

Make The Dull, Un-Dull: A story that just lays out a candidate’s health care plan sounds boring. But what if you found people in your community whose lives would be impacted, positively or negatively, by that plan? A politician’s platitudes about Iraq are one thing. Suppose you ran them past parents who have kids serving in the Gulf? Visit a senior center and show them what could happen to Social Security depending on who gets elected. Watch their reactions!

Become A Resource: Stuff your station’s website with information on every candidate. Cross promote like crazy, just as you would for a sweeps piece or a celebrity interview. If your reporter lands an interview with Hillary Clinton and 1:30 of it makes air, send your viewers to the website to watch the other 20 minutes.

Care! A long time ago I learned I couldn’t get viewers excited about a story unless it got me excited first. Nowhere is this more true, or more crucial, than a presidential election. The stakes could not be higher. Choosing the leader of the free world. But the potential for boredom could not be greater. People hate politics. So help them feel differently. Find the aspects that get your juices going, and communicate that enthusiasm to your audience.

I’m very aware that a handful of visionary stations out there already do many of these things, and do them quite well. Whether it’s a “Reality Check” of a candidate’s speech or a personalization of a complex issue, a bunch of good reporters backed by equally good producers and news directors are showing the way for the rest of us. I applaud them, and I hope more of us follow their example.

One more incentive for getting serious about this. Another recent poll shows a steady, across-the-board decline in the public’s opinion of the news media over the last 20 years. All that marketing, promoting, hyping and selling we’ve done... and we’re losing people!

What are you going to do about it?




Campaign Coverage: Good, Bad... Ugly!



By Abe Rosenberg





Romney Roughed Up


If there's a Hall of Fame for Guts in Reporting, Glen Johnson of the Associated Press belongs in it. Johnson was at a Mitt Romney event in South Carolina and heard the candidate brag, "I don't have lobbyists running my campaign." But Johnson had done his homework. He interrupted Romney and challenged him, "How can you say that?!" he demanded. Johnson knew (and now thanks to him we all do) that Romney has at least two lobbyists advising his campaign. Romney, clearly not expecting to be caught like that, tried to parse his words… advising the campaign is not the same as running the campaign… they're not involved in senior strategy sessions… yada yada yada. It all depends on what "is" is, remember?






Clearly, Romney figured, as most candidates do, that he could get away with this, because the public is uninformed and most reporters care more about pretty pictures than substantive questions.

I don't know very much about Mr. Johnson but I applaud him and point to his example for the rest of us to follow. He was prepared. He wasn't afraid to ask the tough question, even if it antagonized someone. He did his job. My only question is, where the heck were the rest of us?





Britney Beats Barack


On the night of the Iowa caucuses there was much hullabaloo about the political earthquake set off by Barack Obama. It was a huge story and hundreds of local stations across the country led their late news with it. But not all of them did. Because later that evening, Britney Spears locked herself in a bathroom with one of her kids.

Here in Los Angeles, two of the four 11pm newscasts led with Britney. Now I realize that celebrities get much more media attention in L.A. than elsewhere, but still…. just how far have we sunk? Does the dysfunctional behavior of a spoiled brat, famous or otherwise, really merit top billing? Or any billing at all? Time was, that stuff used to be called "gossip" and news programs didn't deal in it. Why do we deal in it now? Aren't there enough tabloidy gossipy shows out there to satisfy the appetite for this trash? Must legitimate news programs sacrifice real news to make room for this nonsense (and that's exactly what happened… the choppers hovered over Britney's house, while one after another, hard news stories from Pakistan's turmoil to a space shuttle delay were pushed aside.) Shame on us.





Et Tu, NPR?


I couldn't believe it when I heard it.

I trust NPR to go beyond the fluff and provide me with real information, especially during the campaign. I expect more than "horse race" analysis.

That's why I was disappointed to hear the host on a local NPR station here, in discussing the February 5 primaries, wondering aloud whether Californians who cast absentee ballots as early as mid-January, as they're allowed to do, will be somehow "deprived" because they'll be voting before we know the results of the January 29th primary in Florida.

As if knowing who won adds to the critical knowledge necessary for choosing the next leader of the free world! My goodness, how can we California voters make a truly informed choice without the latest dose of the bandwagon effect!

Gee, maybe we'll just pick the best qualified candidate?





Photo: Reuters






Is It Our Fault? Are You Kidding?









By Abe Rosenberg



I've been struggling with this column for several days. I want to be respectful of Ron Paul and his supporters. But their repeated complaint that the Texas Congressman never stood a chance in the Presidential race solely because he has been ignored, minimized or somehow cheated by the national media must be answered.

There's no doubt that Mr. Paul has attracted a loyal and vocal following. He has demonstrated a degree of campaign savvy with his YouTube videos and fundraising-via-Web strategy.

But is he a viable candidate for President? Was he ever?

In primary after primary, caucus after caucus, voters emphatically said, "No!"

Nevertheless, after each of those contests, as well as after every debate and every new poll, Paul's loyalists flooded the phone lines to talk radio shows, to C-SPAN, to the national networks. They bombarded the blogs. The refrain is always the same: "Why aren't you covering him? Why do you dismiss him? Why are you denying him his chance?" Their implication seems to be that if we in the media did our jobs right, Ron Paul would be running away with the nomination.

No, he wouldn't.

Remember, this long Presidential campaign began over a year ago with literally dozens of contenders traipsing through the snowy streets of Iowa and New Hampshire for months on end, then standing side-by-side on one crowded debate stage after another. Voters in those states got a good long and up-close look at everybody. They didn't need the media. They met the candidates in the coffee shops, the hair salons, the American Legion halls. They sat through countless town meetings and asked voluminous questions.

Armed with all that information, Iowa and New Hampshire chose. They didn't pick Ron Paul. Or Tom Tancredo. Or Duncan Hunter. Or Mike Gravel. Or even Chris Dodd or Joe Biden.

The difference between Paul and the other also-rans? They understood the will of the people and the realities of politics, and they quickly got out. Ron Paul stayed in, blamed the media and continues to do so.

With all due respect, the media didn't make Ron Paul a fringe candidate. He did. And the voters did.

Having failed at local, retail campaigning in the first two states, Mr. Paul somehow believed he could move ahead into a national campaign as if nothing had happened. But it takes much more than a website and a handful of ideas (I will not pass judgment on Paul's views or positions, but here again, the voters have already done so) to mount a successful race. It takes proven leadership ability, superior organizational skills, fundraising prowess far beyond a few million dollars, and the capability of appealing to a broad range of voters, not just a small band of hardcore loyalists.

Ron Paul has exhibited none of the above. It doesn't make him a bad person, or an ineffective Congressman. He may very likely be reelected in his home district. But he's no national candidate. He will complain that the he was unable to get his message out. But the millions he raised on the Internet is supposed to be spent on doing exactly that: Getting out the message. So why didn’t he?

(I’m tempted to say many of the same things about Dennis Kucinich, who complained not only about the media but also about being excluded from some debates. However, behind Mr. Kucinich’s bluster lies a truly empty candidacy which has already been exposed, beautifully, by L.A. Weekly reporter Dwayne Booth who labored in near-Roger and Me style to get five minutes with the candidate. I urge you to read it).

With all this, there are still those who will accuse the media of playing favorites, building up personalities, and ignoring the “little guys,” effectively dooming their campaigns. Those accusations may or may not have some merit. But the fact is, this year, perhaps more than ever before, it hasn’t made any difference. Because the voters have seen through any alleged media bias and made their own decisions.

Don’t believe me? Wasn’t Rudy Giuliani supposed to be the “national frontrunner?” Wasn’t Mike Huckabee supposed to disappear early? Wasn’t Fred Thompson going to be the savior of the conservatives? Wasn’t John McCain’s campaign supposed to collapse? Wasn’t Hillary Clinton going to cruise to the nomination without breaking a sweat?

To paraphrase a corporate slogan I detest: We reported. You decided.



Photo: AP




No More Debates...Maybe




By Abe Rosenberg



“There is no Soviet domination of Eastern Europe...”

“There you go again!”

“Where’s the beef?”

“Let me help you with the difference, Mrs. Ferraro...”

“Senator, you’re no Jack Kennedy.”

“Who am I? Why am I here?”

“Maybe we should ask Barack if he's comfortable and needs another pillow.’’



Recognize them?

Unfortunately, you probably do. They are the “gotcha” lines that stick in our minds after three decades of Presidential and Vice Presidential debates. For many of us, this is the sum total of our debate knowledge and memory. Cute zingers and stupid gaffes.

Since 1976 when Jimmy Carter debated Gerald Ford under the auspices of the League of Women Voters, televised debates have slowly morphed into video spectacles, where the one-liner matters more than a carefully thought out answer, where catching someone in an awkward moment makes a bigger impression than a candidate’s position on an important issue.

Sometimes we don’t even remember the words, but the non-verbal stuff. The sound cutting out during the first Ford-Carter debate. George H.W.