Sweeps Silliness

  It’s that time of year again. Turn on primetime network TV, if you dare. Gorge on the Hottest Guest Stars, the Wildest Plot Twists, the Most Terrifying Cliffhangers, the 3-hour Movie Events, and the Exclusive Blockbuster Specials!!

Reuters TV Gets It Right

Reuters is onto something big. They’ve taken conventional, old-fashioned TV news, retained its comfortable sit-back-and-watch format, added custom algorithms and other unseen digital bells and whistles, and created a superb product for iPhones, iPads, Apple TV, and now the Web. It’s TV news for folks who wouldn’t be caught dead watching TV: